Expect the (Un)Expected: A Beginner’s Guide to Advanced Football Metrics

What exactly are expected goals? Why does PPDA sound like something I may have been mis-sold? Why, like any meat, should stats not be consumed raw? All these questions — as well as many more — answered in this, your introductory guide to football analytics. This piece will break down, explain and hopefully show the value of certain metrics within football analytics.

Expected Goals (xG)

Sky Sports and Match of the Day have taken kindly to the Expected Goals metric, frequently…